The client onboarding checklist that keeps agency clients past 90 days

You just signed a new client. The contract is in, the Slack messages are flying, and your team is excited. Then three weeks later, nobody knows who owns what, the client is already frustrated, and you’re scrambling to look organized. That gap between “signed deal” and “smooth working relationship” is where most agency client relationships … Read more

Agency pricing models: 7 options compared (with a framework for choosing)

You’re winning clients but barely breaking even. Or worse, you’re profitable on paper but your team is grinding through unscoped work at 11 p.m. because the pricing model doesn’t account for how the work actually gets delivered. The pricing model you pick shapes everything: your cash flow, your margins, your client relationships, and whether your … Read more

How to write a professional service agreement that actually protects your agency

A professional service agreement (PSA) defines the rules of engagement between your agency and every client you take on. Get it right, and you have a document that prevents scope creep, guarantees payment, and gives you legal ground to stand on when things go sideways. Most agencies use a generic contract they found online, swap … Read more

Communication plan template: a free one-page plan that actually gets used

A communication plan template is a structured document that defines who communicates what, to whom, through which channel, and when. It prevents the miscommunication that causes missed deadlines, scope creep, and unhappy stakeholders. Most templates you will find online are built for large enterprises launching internal initiatives across hundreds of people. They are 10-page Word … Read more